Girlboss Series: 5 Blogging Tricks

Dress: Nordstrom | Shoes: Shopbop | Bag: Cult Gaia | Ring: Shopbop | Necklace: Moon & Lola [c/o] | Lipstick: Bella | Sunglasses: Karen Walker

Photography by: Angie Garcia


I wanted to end the week on a high note by continuing my girlboss series! I’ve done a few blog posts on blogging tips, but wanted to share a few different tips that have helped me over the past year. I hope you find a trick or two that you can try!

1. Read 3 Publications a Day

The best way to create great content is to be inspired by the right thing. My biggest tip is to read 3 publications a day that aren’t blogs. Whether you read The Wall Street Journal or The New Yorker, you are helping your creativity far more than if you read other blogs for inspiration. I say read blogs to wind down. I love to catch up on my favorite girls’ pages and see what outfits they are wearing. It does inspire me to get dressed! However, I don’t use blogs as inspiration to write. If a blog post inspires you, chances are you may make something similar. If you write a blog post that’s already been written, your SEO is going to be low from the get go and people won’t find your blog as easily. It truly is difficult to create content that hasn’t been seen before, so my best trick is to get inspirited outside of your industry. Subscribe to 3 publications and browse them here and there throughout the day.

2. Find What People React To

If you blog, you are probably a creative person and it’s easy to get hung up on aesthetics. You want your blog images to be cohesively edited and you want your Instagram to have a “theme.” However, as blogging becomes more and more saturated people respond to redundant perfection less and less. I’m not saying to post random photographs and not be professional or artistic, I’m saying to listen to your readers. If your readers love seeing what you cook for dinner, share that! If your readers like mirror shots of your outfits, incorporate that. I love aesthetics so if it were up to me, I’d share only professional photos 24/7 on my Instagram feed. However, my social media is for readers and they like to see real life photos as well! I try to incorporate a balance and cater to what readers want as I’ve found it will always provide longevity in readership. This sounds like a simple trick, but it’s one I think we don’t listen to enough [myself included!]. We look at bloggers we admire and think, “I want a feed that’s aesthetically beautiful!” But when that doesn’t perform well we have to look at the why. Your niche isn’t her niche, so cater to yours!

3. Don’t Only Have “Me-Centered” Content

When writing any blog post you have to ask yourself, “Why would people care?” It’s so easy to see the success of another blogger and think, “Great, I’m going to do the same!” But that person has built their audience and their brand, so you have to recognize how to build yours. In general, people go on social media/blogs for one of two reason: they need inspiration/help or they are bored. No one is going to my Instagram because they HAVE to know what I’m doing at 7 p.m. They are on my page because they are probably waiting on their child’s soccer practice to end and they are bored or they may have a question about where an item was from. With the full understanding of why most readers are on my social pages or website, I then have to think what I can do for them. Me-centered content simply doesn’t perform as well or help SEO. Sharing tips, tricks, other links and other blogs not only gives people an array of inspirational links but it also circulates your site. Did you know people are more likely to share a Facebook post if it’s a link to an external site? For example, someone is more likely to share your Facebook page if you are linking to a third-party post you love. When someone shares that, your content is in turned being shared. Create content that serves readers and shares other individuals, it will help you grow more than you would ever think!

4. Update Old Posts

Install Google Analytics on your site and use it to see what your top posts are and where your traffic comes from! If you have a post from 2 years ago that is your most pinned post, be sure to update it! When someone new comes to your site you have about 10 seconds to keep them there. If they see the post isn’t relevant or is linking to broken [expired] links they will leave and not browse around your site. This is definitely time consuming, but worth it to cater to new audiences!

5. Invest in Educating Yourself

The absolute best thing you can do as a blogger is educate yourself. Industry trends change. WordPress updates. New camera lenses are launched. It’s important to concentrate on those trends evolving so your site can stay relevant. Blog workshops are great ways to analyze the areas that your business or hobby needs to improve, all while motivating you to create new content for your niche. It’s also a great way to step away from your daily to-do list and find the areas you need to focus more on. One Small Blonde hosts a blogger workshop next month and I wanted to share with you all in case you were interested in growing your blog! You can get $50 off the workshop with code COF50 at checkout. Find all the details of the workshop here!

Have a wonderful weekend, thank you so much for spending your Friday with me!

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15 Comments

  1. I love all of these points, and I particularly agree with the first. It’s so important to read, read, read when your job is revolved around blogging. And it can get you out from a writing rut!

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

    Published 19 May 17Reply
  2. As a new blogger I love reading new tips from seasoned bloggers. Than you Katey!

    http://www.cashmereandjeans.com

    Published 19 May 17Reply
  3. Allie wrote:

    Katey, thank you so much for sharing! This is one of my favorite posts you’ve shared.
    Often times, I find very popular bloggers kind of secretive on their success and don’t want to share any tips or tricks to help new bloggers. I’m sure they get bombarded with questions all the time and sometimes the questions are more loaded than the person asking thinks but either way, I am so appreciative of those taking the time out to educate their readers and leave them with some advice.
    What are the 3 publications you try to ready every day? I would love to know what gives you the creative inspiration.

    Always,
    Allie
    http://www.champagne-tuesdays.com

    Published 19 May 17Reply
    • Katey wrote:

      I like to read The Wall street Journal [I steal my husband’s subscription online! 😉 ], My Domaine [obsessed with interiors!] and WWD! Have a wonderful weekend girl! xo

      Published 19 May 17Reply
  4. Jazz wrote:

    These are great tips, Katey. I definitely need to work on updating some of my old posts and have been reading about external linking, especially on Facebook, so this is very well aligned with that. Thanks for sharing!

    Published 19 May 17Reply
    • Katey wrote:

      Thank you so much for reading girl!! I definitely need to update older ones as well! xo

      Published 19 May 17Reply
  5. Ciara wrote:

    Hey girl! I hyperlink your blog url inside of an email I send out to other bloggers as an example of what my shirts mean (from that post a long time ago)! I hope you still get traffic from that because I definitely agree that we should lift one another up.

    Even though we are in different blog niches – I enjoy reading your blog for fun! Nature, my daughter, bright colors, and real life situations inspire me to create content.

    Also, thanks for the code! Are you going to the workshop?

    http://www.veiledfree.com

    Published 19 May 17Reply
    • Katey wrote:

      Hi Ciara! You’re so sweet, thank you so so much!! I’m not actually attending, our summer is pretty busy! 🙁 xo

      Published 19 May 17Reply
  6. Hi Katey! Do you have any idea if this is a one time workshop or if One Small Blonde will be offering it again in the future? I’m really interested in it but have a family event on the calendar that weekend. Thank you for the great inspiration and tips. As someone new coming into the blogging world, it’s always nice to see the one’s who have succeeded offering their advice. Also, this might be a silly question but I’m going to ask (haha). I started my blog at the beginning of this month, so it’s still extremely new, and I have SO MUCH to learn. But I LOVE blogs and have been following the ones I read for a few years now. My husband’s aunt was asking me about blogging at dinner the other night, and I mentioned that I only shop through blogs & bloggers and have for at least 2 or 3 years now. It blew her mind!!! And she asked me how I found these blogs & bloggers. My question is… If I’m thinking about doing a Friday Favorites or Friday Five post on Blogs I Follow, is it okay to link other blogs in my post without their permission? I hope you and your little family have a wonderful weekend! 🙂

    Hope your little family has a wonderful weekend! 🙂

    Published 19 May 17Reply
    • Katey wrote:

      Hi Kadie! I think Brooke is doing these continually! I’m not sure when the next would be but I’m pretty positive she will do more! 🙂 You can totally link to other’s posts without permission. That’s so nice of you to do so! I hope you have a wonderful weekend as well, thank you so much for reading!

      Published 19 May 17Reply
  7. Great tips Katey! Thanks for sharing!

    Published 19 May 17Reply
  8. Roxanna wrote:

    It’s True, I go on your blog to learn and I like the fact that you change it up. It’s never JUST about fashion. I always think, I wonder what I’ll learn today ????

    Published 19 May 17Reply
  9. Great tips! And LOVE those shoes! Such a pretty color for summer <3

    BlondieInTheCity.com

    Published 22 May 17Reply
  10. Katie wrote:

    Love this! I totally agree with the idea of not entirely focusing on me centered content- even though it’s important to have content that is relevant to you, readers may not look to your blog for that!

    xoxo,
    Katie
    chicincarolina.blogspot.com

    Published 22 May 17Reply
  11. These are such great tips girl!! Love reading your blog but could not agree more with reading other industries too.

    Xx Taylor
    http://lightscameracatwalk.com/

    Published 12 Jun 17Reply